Marketing Manchester launched a new five-year business tourism strategy on Thursday 13 June at an event which featured input from speakers including Sir Richard Leese, leader of Manchester City Council and Robin Johnson, director of Europe at VisitBritain, Shaun Hinds, chief executive of Manchester Central, and Neil Fairlamb from Manchester City Council, alongside members of Marketing Manchester’s senior management team.

By adding £345 million to Greater Manchester’s existing value of £862 million over five years, the strategy seeks 40% growth in the sector by 2025, taking its total value to £1.2 billion a year.

The launch called on partners across the destination to seize the opportunity that business tourism presents whilst outlining four key pillars of delivery: attracting more conferences to the city, collaboration, delivering a ‘world class delegate welcome’, and the development of the product overall.

The full Greater Manchester Business Tourism Strategy is available to view and download here.

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