Case Studies

Manchester has a proven track record of staging world-class conferences and events with an exceptional delegate experience. Here you will find a selection of Manchester’s success stories and hear first-hand from some of the organisers.

Case Study
4 minute read

The Davis Cup 2024: Record-breaking attendance and community-engagement

Following a hugely successful group stage in 2023, Manchester’s AO arena was once again chosen to be the host venue of the 2024 Davis Cup Group Stage in September 2024. Largely regarded as the men’s World Cup of tennis, the event saw some of the sports’ biggest names compete including Jack Draper…

Case Study
2 minute read

WOMEX 2024 – Celebrating world music in Manchester

On Wednesday 23 October 2024, the first day of the Worldwide Music Expo (WOMEX) officially kicked off at Manchester Central. WOMEX is an international and culturally diverse music meeting and the biggest conference of the global music scene, featuring a trade fair, talks, films and showcase…

Case Study, Latest News, News
6 minute read

Manchester's Bright Future: Key Takeaways from the THE World Academic Summit 2024

I had the privilege of attending the Times Higher Education World Academic Summit, hosted by The University of Manchester from 7-9 October 2024. This prestigious event drew over 600 leaders from the world's top universities, all gathered to discuss the future of higher education and its profound…

Case Study
3 minute read

AEO Conference 2024 makes its mark in Manchester

On 5 September 2024, The Association of Event Organises held its annual AEO Conference at Manchester Central for a day of motivation, inspiration and insights. Chaired by Ruth Carter, chief executive of CIBSE, the conference featured keynote sessions and panel discussions covering inclusivity…

Case Study
4 minute read

Manchester hosts UK’s first Blast Esports Rainbow Six Major

Header image credit: Adela Sznajder / Ubisoft Between Thursday 16 and Sunday 26 May, Greater Manchester’s B.E.C Arena hosted the UK’s first-ever Rainbow Six Esports Major, marking a level up in the city’s esport credentials. The BLAST R6 Major is one of the biggest international esports…

Case Study
6 minute read

Manchester Welcomes Global Tennis Stars for the Davis Cup Group Stages

Widely regarded as the men’s World Cup of Tennis, the group stages of the Davis Cup were held in Manchester from Tuesday 12 September to Sunday 17 September 2023 with record-breaking attendance. Worth an estimated £10.1 million to Greater Manchester’s economy, the city’s AO arena was chosen as the…

Latest News, Case Study
3 minute read

Manchester becomes the first UK city to host prestigious global floristry competition

The Interflora World Cup, the most prestigious global competition in the world of floristry, took place in Manchester in September 2023. Manchester is the first UK City selected to host the competition. What is the Interflora World Cup? The floristry competition describes itself as the Olympics…

Case Study
3 minute read

Greater Manchester Hosts Tour of Britain Grand Depart 2023

The Tour of Britain is a multi-stage men’s cycling race which takes place on British Roads over eight days of racing. Each year 120 professionals, including some of the world’s top riders and teams come to the UK to compete in the country’s biggest professional cycling race. Following the…

Case Study
3 minute read

Graphene2023 – Manchester welcomes global experts to major nanomaterials conference

More than 700 graphene industry and academic professionals descended on Manchester to exhibit and celebrate revolutionary graphene technologies at Graphene 2023, the 13th edition of the Graphene Conference series - the largest European event in Graphene and 2-dimensional materials. The event took…

Case Study
4 minute read

International Society for the Performing Arts (ISPA) Congress 2023

Twice a year, ISPA Congresses bring together performing arts leaders from across the globe to discover the next great idea and strengthen relationships, fostering connection and exchange. In June 2023, Manchester was chosen as the host city for the annual mid-year conference on behalf of the UK…

Case Study
6 minute read

One Young World Summit 2022

The 12th Annual One Young World 2022 Summit took place in Manchester from 5 - 8 September 2022. Manchester was thrilled to welcome over 2,000 young leaders from 190+ countries who gathered in person and digitally, empowering and developing the world's most impactful young leaders with the aim of…

Case Study
2 minute read

Siemens Transform 2022 - 1,700 delegates at first ever UK & Ireland customer event

On 12 and 13 June 2022 Siemens hosted its first ever UK and Ireland customer event – Transform 2022 - at Manchester Central, bringing together more than 1,700 customers, employees, and industry leaders for two days of knowledge sharing and networking. Their biggest and most exciting event to date…

Case Study
2 minute read

British Insurance Brokers’ Association – The BIBA Conference 2022

The British Insurance Brokers’ Association (BIBA) is the UK’s trade association for insurance brokers. Their annual conference brings together the largest insurance broking community in-person for two days of networking, insights, and visionary speakers. The 2022 edition of The BIBA Conference took…

Case Study
2 minute read

Para Powerlifting World Cup 2021

Marketing Manchester was a key partner in the Para Powerlifting World Cup which took place in the city in March 2021. The event was staged at Wythenshawe Forum and was hosted in partnership with British Weightlifting, UK Sport and Manchester City Council and was one of the qualifying events for the…

Case Study
4 minute read

Manchester International Swim Meet

Marketing Manchester played a key role in delivering two elite swimming events enabling some of Team GB’s top athletes to take part in competitive swimming after their preparations for the Tokyo Olympic & Paralympic Games were disrupted by the pandemic. The two events took place at Manchester…

Case Study
3 minute read

IEEE Nuclear Science Symposium & Medical Imaging Conference

Professor Cinzia Da Vià is a member of Manchester’s Conference Ambassador Programme, having established a Local Organising Committee which successfully secured the rights to host the prestigious IEEE Nuclear Science Symposium and Medical Imaging Conference 2019, in Manchester. The conference…

Case Study
2 minute read

OVO Energy Tour of Britain 2019 – Final Stage

The final stage of the 2019 Tour of Britain took place across all ten boroughs of Greater Manchester, marking the return of the event since its inaugural edition of the modern race in 2004. The staging of the event demonstrated the high level of collaboration between the ten local authorities as…

Case Study
2 minute read

ESA 2019 - Manchester hosts Europe’s largest event for sociologists

Manchester hosted Europe’s largest event for sociologists in the summer of 2019, as the city welcomed the 14th European Sociological Association (ESA) conference. Over 3,000 sociologists flocked to Manchester 20-23 August for four days of events, debates and presentations over 50 research areas…

Case Study
2 minute read

PTCOG 2019 - Manchester hosts largest ever global gathering of particle therapy scientists

Professor Ran Mackay and Professor Karen Kirkby are members of Manchester’s Conference Ambassador Programme, having established a Local Organising Committee which successfully secured the rights to host the prestigious Particle Therapy Co-Operative Group Annual Congress (PTCOG) in 2019, in…

Case Study
5 minute read

IGA 2018 - International Gothic Association Conference comes to Manchester for 2018

It was a truly historic occasion celebrating Manchester’s Gothic credentials on the world stage, as The International Gothic Association – a worldwide body for academics, artists and performers interested in Gothic culture– came to the city for its 14 th conference from the 31 st July – 3 rd August…

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Case Studies

The Davis Cup 2024: Record-breaking attendance and community-engagement

WOMEX 2024 – Celebrating world music in Manchester

Manchester's Bright Future: Key Takeaways from the THE World Academic Summit 2024

AEO Conference 2024 makes its mark in Manchester

Manchester hosts UK’s first Blast Esports Rainbow Six Major

Manchester Welcomes Global Tennis Stars for the Davis Cup Group Stages

Manchester becomes the first UK city to host prestigious global floristry competition

Greater Manchester Hosts Tour of Britain Grand Depart 2023

Graphene2023 – Manchester welcomes global experts to major nanomaterials conference

International Society for the Performing Arts (ISPA) Congress 2023

One Young World Summit 2022

Siemens Transform 2022 - 1,700 delegates at first ever UK & Ireland customer event

British Insurance Brokers’ Association – The BIBA Conference 2022

Para Powerlifting World Cup 2021

Manchester International Swim Meet

IEEE Nuclear Science Symposium & Medical Imaging Conference

OVO Energy Tour of Britain 2019 – Final Stage

ESA 2019 - Manchester hosts Europe’s largest event for sociologists

PTCOG 2019 - Manchester hosts largest ever global gathering of particle therapy scientists

IGA 2018 - International Gothic Association Conference comes to Manchester for 2018

Manchester Convention Bureau Support

Manchester Convention Bureau Support

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