A: We're doubling down on attracting events aligned with our subject strengths and frontier sectors such as advanced manufacturing, life sciences and digital innovation. I also anticipate a growing appetite for super-focused conferences in niche areas where Manchester excels, in everything from photons to fungi, acoustics to accountancy, and psychotherapy to cyber.
In addition to subject-specific events, Manchester's reputation as a hub for knowledge and innovation is further reinforced by The University of Manchester hosting the prestigious Times Higher Education World Academic Summit in October 2024. This flagship event will bring together leaders of universities all over the globe to explore the future of higher education and its impact on society.
Manchester is experiencing a moment of incredible momentum. The city is attracting major international events that were once out of reach, such as the high-octane BLAST Esports Rainbow Six Major tournament, the prestigious WOMEX (Worldwide Music Expo) and the vibrant Herbalife Europe & Africa Extravaganza, which will see 15,000 participants descend on Manchester’s AO Arena.
Manchester's energy is infectious, and we're taking centre stage globally. This spring, we unveil Co-op Live, the UK's largest indoor venue, enabling us to host even more ambitious events. The excitement continues as we welcome the iconic MTV EMAs this year. These showcases solidify Manchester's position as a world-class destination for major events.
Accessibility is key and Manchester is expanding its international reach. Only this month, Juneyao Airlines launched its brand new service from Shanghai to Manchester Airport, opening a vital gateway to China and reinforcing our city's position as a globally connected destination. This connectivity is further enhanced by Manchester Airport's ongoing multi-billion pound transformation project, ensuring a world-class experience for all who pass through our international gateway.
We're working to make Manchester a gold-standard destination for conferences that are inclusive and welcoming to all. Together, we can create a conference landscape that fosters innovation, strengthens connections, and celebrates diversity. The future of our industry is bright, and Manchester is at the forefront.