Last week, the Marketing Manchester team attended IMEX America in Las Vegas, Nevada (10-13 Oct 2022), one of the most important events in the international events industry.
IMEX America is the largest trade show in the US for the global meetings, events and incentive travel industry. The show brings together suppliers (destinations and venues) and buyers (associations and event planners) together from every sector of the meetings industry.
The Manchester Convention Bureau partnered with MeetEngland to develop a strong presence at the event, promoting the destination as a leading global host city. The team had 20 one-to-one meetings with buyers to discuss future business opportunities.
During an invitation-only breakfast event with North American association clients, the Manchester Convention Bureau explained the importance of association meetings, their potential to drive change and to leave lasting legacies. It introduced some of Manchester’s key industry sectors and the way it harnesses the power of the Manchester Conference Ambassador Programme to attract international meetings to the city.
The event also included a pre-show presentation to senior buyers from Maritz Global Events over afternoon tea, showcasing an update on England’s meeting and incentive product.
To find out more, please contact Anthony.Cassidy@marketingmanchester.com