Prof Penny Cook

UK FASD Conference 2025

Manchester recently had the privilege of hosting the UK FASD Conference 2025, a significant event that brought together leading researchers, clinicians, families, and policymakers. Spearheaded by Professor Cook and her team, the conference showcased the University of Salford's research leadership in this crucial field, further solidifying Manchester's position at the forefront of public health discourse.

This isn't Penny's first success in bringing vital FASD discussions to our city. She has a proven track record, having previously hosted the University of Salford Conference on Foetal Alcohol Spectrum Disorders (FASD) in 2019, followed by a dedicated one-day Fetal Alcohol Spectrum Disorder event on in 2023. This consistent effort highlights Manchester’s enduring role as a centre for knowledge exchange and progress in this critical area.

Salford's Research Leadership in Action

Professor Cook proudly highlighted the University of Salford's standing as a national and international leader in FASD research, home to what is believed to be Europe's largest dedicated team, significantly bolstered by major external and internal funding. The conference agenda powerfully showcased this leadership, with Salford researchers driving discussions across all themes, from innovative laboratory science to crucial family interventions. A particularly moving highlight was the presentation by Rossi Griffin, a young adult with FASD, and his mother Jan, sharing their impactful lived experience, including Rossi’s newly published book Life in the FASD Lane, which vividly demonstrated the power of tailored support. The day also featured a poignant tribute to the late Sam Gardiner, a young man from Greater Manchester living with FASD, underscoring the deep community connection and advocacy central to the event, while celebrating progress and acknowledging the continued need for investment in this vital field.

Penny's Perspective: Why Manchester and the University of Salford?

In a recent interview, Professor Cook articulated the profound benefits of hosting conferences in Manchester. "Greater Manchester is an excellent location for a conference," she affirmed. "The transport network is fantastic, and it's just a really vibrant city. A lot of restaurants and nightlife. There's loads of accommodation."

She also highlighted the advantages for academic institutions, stating, "Hosting a conference brings a lot of benefits to the University. For your own research, it really helps to put your research on the map." Penny further noted how "The conferences we've organised have really helped the local community of professionals as well, bringing knowledge and the expertise back here to benefit us locally." The University of Salford's unique attributes also stand out: "Here at the University of Salford, we've got a really nice green campus in the middle of Peel Park, and so a very attractive place to come."

Picture caption: Professor Penny Cook picks up her signed copy of Rossi Griffin’s book

The Manchester Convention Bureau: Your Partner in Success

Professor Cook also acknowledged the invaluable support provided by the Manchester Convention Bureau and the University of Salford's conferencing team to academics looking to attract and host conferences. .

"It's really beneficial to link up with Manchester Convention Bureau," she advised. "They know the city region inside out, and they can really help point academics in the right direction. They can help with widely promoting your conference." She strongly recommends, "If you are bidding to hold a big international symposium, I'd definitely use Manchester Convention Bureau because they'll really help you to sell Greater Manchester as the ideal location for your conference."

Professor Penny Cook, Associate Dean for Research and Innovation, University of Salford

Hosting events of this calibre in Manchester is not merely about attracting delegates; it's about fostering collaboration, sharing groundbreaking research, and influencing national policy. Penny's efforts in securing and delivering these conferences exemplify the profound importance of our Ambassador Programme. By drawing national and international experts, of "Mbassadors", these events consistently elevate Manchester's reputation, reinforcing our city's standing as a centre of excellence in key sectors like health and life sciences. They provide invaluable platforms for delegates to stimulate knowledge exchange, share insights, forge new partnerships, and drive innovation. Beyond the direct spend, these gatherings generate significant economic impact, supporting local businesses, creating employment, and enhancing our vibrant hospitality sector. Crucially, the discussions and connections made at conferences often leave a lasting legacy, leading to advancements that benefit society long after the delegates depart.

A Legacy of Impact

Penny's dedication to Greater Manchester and her field makes her an exemplary Mbassador. Her work ensures that the city region continues to attract and host events that not only contribute to the economy but, more importantly, facilitate critical conversations and advancements in areas of profound societal importance. We are incredibly proud to have Professor Penny Cook as part of our Mbassador network, continually championing Manchester as the ideal setting for impactful and meaningful gatherings.