Making a Difference Beyond Hospitality: How The Lowry Hotel is Supporting Communities Across Greater

At The Lowry Hotel, hospitality extends far beyond welcoming guests through its doors. As one of Manchester's leading luxury hotels, the team is equally committed to making a positive impact within the local community, supporting charitable causes, championing wellbeing and bringing people together to create meaningful change across Greater Manchester.

Central to this commitment is the hotel's dedicated Charity Ambassador programme. Made up of passionate colleagues from across the business, the group leads a year-round calendar of fundraising initiatives, awareness campaigns and community partnerships, encouraging employees to use their time, energy and creativity to support causes that matter.

Through these efforts, The Lowry Hotel has built strong relationships with a number of local charities and community organisations. Alongside supporting multiple causes throughout the year, the hotel also selects an annual Charity Partner to focus fundraising activity and maximise its impact. For 2026, The Christie Charity has been chosen as the hotel's Charity Partner of the Year.

The Christie Charity plays a vital role in supporting cancer patients and their families by funding pioneering research, life-changing treatments and enhanced care services. The partnership reflects the hotel's desire to support causes that have a profound impact on communities throughout the region, while providing colleagues with opportunities to unite behind a shared purpose.

Fundraising has become an integral part of life at The Lowry Hotel, with colleagues embracing a wide variety of initiatives. Recent events have included charity bake sales, sweepstakes and awareness campaigns that have engaged teams from across the hotel while raising valuable funds.

Among the most inspiring recent achievements was Food & Beverage Supervisor Sherman, who took on the Greater Manchester Run in support of The Christie Charity. Through his determination and commitment, Sherman raised an impressive £1,795, demonstrating the significant difference one individual can make when backed by a supportive team and community.

While fundraising remains a key focus, The Lowry Hotel's commitment to social responsibility goes much further. The hotel works closely with organisations including Mustard Tree, which supports individuals experiencing poverty and homelessness, as well as local community initiatives led by Moya Cole that help vulnerable people and families across the city-region.

To encourage ongoing support, donation points are located throughout the hotel, allowing both employees and guests to contribute food, clothing and essential items. These donations are collected regularly and distributed to local charities, providing practical assistance to those facing challenging circumstances.

The collective efforts of colleagues, guests and partners demonstrate the powerful role businesses can play within their communities. By combining fundraising, volunteering and direct support, The Lowry Hotel continues to strengthen its connection to Manchester while helping local charities deliver life-changing services.

This October, The Lowry Hotel will proudly support Walk for Wellbeing, Hospitality Action's national fundraising campaign that brings the industry together to champion mental and physical wellbeing while raising vital funds for hospitality professionals and their families.

Leading the hotel's involvement is General Manager at The Lowry Hotel, Victoria Marshman, who is encouraging colleagues, industry partners and businesses across Greater Manchester to take part. Coinciding with World Mental Health Day on 10 October, the initiative highlights the importance of wellbeing within an industry that thrives on people.

As a business deeply rooted in Manchester, The Lowry Hotel remains committed to using its platform to support charitable causes, promote wellbeing and create lasting positive change. Through the dedication of its team and the support of its partners and guests, the hotel continues to demonstrate that exceptional hospitality is not only about caring for visitors, but also about investing in the communities that make the city thrive.